Evaluation- Question 3



Hearst Magazines UK is the largest digital publisher in the UK
'Our reach extends to 1 in 3 UK women and 1 in 4 UK adults. The portfolio comprises 20 magazines and 20 digital properties. Our world class brands are available on multiple platforms'

Hearst Magazines UK publishes 20 consumer titles in the UK: All About Soap, Best,Company, Cosmopolitan, Country Living, ELLE, ELLE Decoration, Esquire, Good Housekeeping, Harper’s Bazaar, House Beautiful,Inside Soap, Prima, Red, Real People, Reveal and Zest. The group publishes three magazines, Men's Health, Runner’s World and Women's Healththrough Hearst-Rodale UK.

Plus 20 digital assets: allaboutsoap.co.uk, allaboutyou.com, company.co.uk, cosmopolitan.co.uk, digitalspy.co.uk, ELLEuk.com, elledecoration.co.uk, esquire.co.uk, handbag.com, harpersbazaar.co.uk, insidesoap.co.uk, menshealth.co.uk, netdoctor.co.uk, redonline.co.uk, runnersworld.co.uk, sugarscape.co.uk, triathletesworld.co.uk, womenshealth.co.uk and zest.co.uk.

I believe that National Magazine Company (hearst Magazines) would be a good publisher for my magazine, because of its portfolio of magazines aimed at women, specialising in health, fashion and beauty. Furthermore, Hearst magazines have a wide online empire with most magazines having their own website, and i would like my magazine to have its own website as a form of pull media for the new generation of modern, interactive readers.



 

Condé Nast is home to some of the world’s most celebrated media brands. In the United States, Condé Nast publishes 18 consumer magazines, four business-to-business publications, 27 websites, and more than 50 apps for mobile and tablet devices, all of which define excellence in their categories. The company also owns Fairchild Fashion Media (FFM), whose portfolio of brands serves as the leading source of news and analysis for the global fashion community. Condé Nast has won more National Magazine Awards over the past ten years than all of its competitors combined.
I think Conde Nast could distribute my magazine because of its reputation for distributing successful fashion magazines (eg. Vogue, Teen Vogue). Although my magazine is predominantly about music, it has an underlying fashion theme which is similar to the magazines disrtibuted by Conde Nast.

EMAP owns industry-leading brands that sit at the heart of business powerful B2B communities like Retail, Health, Construction, Architecture, and Fashion.

'Our purpose is to connect professional communities and inspire them to know, to grow, progress and win. Brands such as HSJ and Retail Week create deep relationships and unparalleled reach, to increase value for our customers.'

'We deliver this through senior networking events; industry leading awards; online data products; social media communities; headline conferences and, of course, critical insight, news and analysis. We hear the market agenda, and create innovative solutions and better ways for our advertisers and sponsors to connect with their audience. We provide highly valued subscription services and are rewarded by a following.'

'Always independent, relentlessly inquisitive, EMAP embodies quality, market-leading journalism. We act as the ultimate industry insider, and strive to always be the trusted authority'