Final Magazine

I have not changed my front cover because of the good feedback i got on it, and i believe that it has all the necessary information, and looms like a 'professional' front cover.

I have slightly changed my contents page by adding more pictures onto the bottom of the page (by the editors note) so there is not as much unused space on the page. I thnk by adding more photos, it gives more of a scrapbook kind of effect, especially as the pictures seem to be bursting out from the bottom of the page and 'exploding' onto the magazine and to the reader. This keeps the readers attention, for example if they are trying to get the idea of a magazine in a shop just from reading a contents page, then they may get the impression that this magazine is full and lively.

I neatened off this double page spread by making sure the first two columns finished on the same line (the third one couldn't as there was not enough text). I added an interesting pull quote which should grab the readers attention so they want to find out more, and i have also added the writer and photographers details at the bottom of the page, as it is important to give the people behind the interview some credit, and help them to get noticed along with the cover star.

Evaluation- Question 7

It is clear from these two images that i have improved in my planning, photography and photoshop skills. Both were made on photoshop, the first cover i made doesnt stand out. My second cover has a model who is making direct address with the reader, and a title that is large and bold and really stands out to the audience. Both my magazines have the issue number and date, however my second cover includes even more necessary information. I found out that this information is necessary to put on because of the research i have done on previous magazine covers, that i didnt do first time round. The first cover only has 2 coverlines whereas my second cover has coverlines down either side which are clear and stand out from the white background. This makes the magazine more aesthetically pleasing, and easier for the audience to read and understand. If the cover is hard work to read, then the audience is more likely to not bother reading the rest of the magazine. After researching previous covers, i have found what attracts the audience to a front cover, and used these ideas on my cover.

Finally, i believe that my cover is generally better quality because of my improved timekeeping; i took the photographs in plenty of time to make sure i could edit them and change my cover according to how the photographs turned out. I did not leave myself enough time to edit my photos first time round, making an all over bad quality cover.

Feedback has helped me develop my work, and make changes according to what they would prefer to buy. The lipstick pink colour scheme was very popular amongst my target audience, as not only did it stand out, but it made the magazine 'gender specific', as though it was made just for them.

Evaluation- Question 6

Photoshop was the programme that i used to make my magazine, and i learn alot from using it that i didn't know before. One of the main things i learnt was how to transfer hand written text to photoshop, and manipulate it until it looks exactly how you want. I removed background, changed the colour to bright pink, and added a black outline to make it really stand out.

Previously, to get a white translucent glow on the picture, i used the brush tool and painted white with the transparency levels high. I learnt that the best way to get a white glow was to use the 'gradient' tool. I selected the gradient tool, and then chose the option of the glow going from white to transparent (transparent meaning that the background image would still show through the white). By using this tool it was able for my to draw on a gradient wherever i wanted, giving just the edges of the image a white glow, making sure that the centre of the image was still totally opaque.

To make my masthead stand out more, i added effects by right clicking the layer on the right hand side of the page, and selecting 'outer glow'. This gave the lettering a black glow around and inside it, contrasting with the pink of the text to really make it stand out.

Evaluation- Question 5

Direct Address: Most front covers have the model looking directly into the camera, such as this Vogue cover featuring Beyonce. This attracts the audience by making them feel like the cover star is looking directly at them, therefore the magazine is aimed directly at them. I have used this on my cover, although my cover model is facing a sideways angle to the camera, she is still looking directly at the camera, making the cover seem personal to the reader.

On my double page spread i have used a pull quote just under the stars name. I have placed it close to the name so that i dont have to refer to her after the quote, and that people know it was her who has said this. This attracts the audience because of the use of name dropping, the readers may recognise who Katherine Jenkins is, and want to read on. There is a high chance that the readers of this article will know who Katherine Jenkins is as she is of the same music genre as my cover star, so readers will be interested in both singers. I have put Katherine Jenkins' name in a bright pink colour to stand out and grab the readers attention.



I believe the unique selling point of my magazine is the signature of the cover star underneath the picture. This is a personal touch and makes the reader believe that the star has signed the magazine just for them. Furthermore, it shows the stars involvement and that she hasn't just answered some impersonal questions over the phone for example, making the interview even more exclusive and appealing to the reader. Autographs are a popular thing when meeting a 'celebrity', so by adding an autograph to the front of the magazine, it may make the reader believe that they are getting something more, something exclusive for their money.




 

Evaluation- Question 4

Target Audience-Girls/ women aged approx 16-24
Interested in music, fashion, celebrities, art
Enjoys shopping, listening to new music with friends, attending festivals
Shops at young trendy shops; Topshop, Urban Outfitters, HMV, River Island, Primark
Don't have an expensive taste- may not be able to afford much on student budget, may have low income job or no job.
Listens to popular music. Enjoys finding out the top 40 and downloading every track for their ipod. Isn't averse to house or indie music, will try a bit of everything.
Watches reality programmes. 'The Only Way Is Essex', 'Geordie Shore', 'Keeping Up With The Kardashians', dreams for a lifestyle like Kim Kardashian and to look like Beyonce.

IPC Case studies

Women-

In every home multiple purchase decisions are being made every day by the women of the household. This makes mass market women an ideal advertising audience.

Constantly juggling tasks, these women take pleasure in occasional ‘me’ time, during which relaxing with a favourite magazine or visiting an inspirational website is a ‘must-do’.

Young men-

The guy whose uniform includes woven shirts, narrow ties and vintage-style accessories. Who’s downloaded Arctic Monkeys to his iPod and Lucy Pinder to his phone.

Today’s young and affluent men are discerning, media-elusive individuals who take their media on their own terms, both by content and delivery platform.

Nestle Case Study-

Nestlé wanted to connect with consumers on an emotional platform by positioning Senses as the perfect ‘me time’ break among it’s target audience of young women aged 16-34.
Strategy:
Using IPC Insight’s Origin Panel to explore how young women spend their spare time, the pitch team elected to build the campaign around fashion as the most direct way of tapping into this audience’s ‘me-time’ passion.

IPC initiated a cross-media partnership with Heart Radio and experiential agency Stretch Media to produce a campaign that delivered across numerous touch-points. Together they created a strategic platform designed to chart a consumer journey from press and radio to nationwide events and the Senses-branded fashion micro site.

The Solution:
With Pixie Lott as the face of the campaign, “Kit Kat Fashion Senses” formed the unifying, cross-platform theme, enabling the consumer to interact with the brand and ensuring the campaign delivered.

Evaluation- Question 3



Hearst Magazines UK is the largest digital publisher in the UK
'Our reach extends to 1 in 3 UK women and 1 in 4 UK adults. The portfolio comprises 20 magazines and 20 digital properties. Our world class brands are available on multiple platforms'

Hearst Magazines UK publishes 20 consumer titles in the UK: All About Soap, Best,Company, Cosmopolitan, Country Living, ELLE, ELLE Decoration, Esquire, Good Housekeeping, Harper’s Bazaar, House Beautiful,Inside Soap, Prima, Red, Real People, Reveal and Zest. The group publishes three magazines, Men's Health, Runner’s World and Women's Healththrough Hearst-Rodale UK.

Plus 20 digital assets: allaboutsoap.co.uk, allaboutyou.com, company.co.uk, cosmopolitan.co.uk, digitalspy.co.uk, ELLEuk.com, elledecoration.co.uk, esquire.co.uk, handbag.com, harpersbazaar.co.uk, insidesoap.co.uk, menshealth.co.uk, netdoctor.co.uk, redonline.co.uk, runnersworld.co.uk, sugarscape.co.uk, triathletesworld.co.uk, womenshealth.co.uk and zest.co.uk.

I believe that National Magazine Company (hearst Magazines) would be a good publisher for my magazine, because of its portfolio of magazines aimed at women, specialising in health, fashion and beauty. Furthermore, Hearst magazines have a wide online empire with most magazines having their own website, and i would like my magazine to have its own website as a form of pull media for the new generation of modern, interactive readers.



 

Condé Nast is home to some of the world’s most celebrated media brands. In the United States, Condé Nast publishes 18 consumer magazines, four business-to-business publications, 27 websites, and more than 50 apps for mobile and tablet devices, all of which define excellence in their categories. The company also owns Fairchild Fashion Media (FFM), whose portfolio of brands serves as the leading source of news and analysis for the global fashion community. Condé Nast has won more National Magazine Awards over the past ten years than all of its competitors combined.
I think Conde Nast could distribute my magazine because of its reputation for distributing successful fashion magazines (eg. Vogue, Teen Vogue). Although my magazine is predominantly about music, it has an underlying fashion theme which is similar to the magazines disrtibuted by Conde Nast.

EMAP owns industry-leading brands that sit at the heart of business powerful B2B communities like Retail, Health, Construction, Architecture, and Fashion.

'Our purpose is to connect professional communities and inspire them to know, to grow, progress and win. Brands such as HSJ and Retail Week create deep relationships and unparalleled reach, to increase value for our customers.'

'We deliver this through senior networking events; industry leading awards; online data products; social media communities; headline conferences and, of course, critical insight, news and analysis. We hear the market agenda, and create innovative solutions and better ways for our advertisers and sponsors to connect with their audience. We provide highly valued subscription services and are rewarded by a following.'

'Always independent, relentlessly inquisitive, EMAP embodies quality, market-leading journalism. We act as the ultimate industry insider, and strive to always be the trusted authority'

 

 

Evaluation- Question 2

I have chosen this image of Taylor Swift on the cover of Billboard magazine to compare to my cover because it is a music magazine featuring a black and white photo with coloured text, and a female cover model. I chose black and white because it flatters the model and this could have been why Billboard chose to use a black and white image as well. Furthermore, a black and white image connotes simplicity, meaning that the cover is not too busy and overwhelming, and this means that all the attention isn't on the cover star, but also the cover lines and information, which is just as, if not more important.

 

The image i have used on my double page spread is an image of my cover star, sitting on a sofa, in a generally relaxed position. This is very similar to an image i have found of Katherine Jenkins from Fabulous magazine, a magazine aimed at young to middle aged women, featuring fashion, health and beauty, and celebs. On both images, the women look quite laid back and relaxed. This could make them; and the magazine seem more friendly and accommodating to the reader, making the reader feel more comfortable. A pull quote is also used on the magazine page with Katherine Jenkins, and capitals to emphasise the most important parts (just like i have used colour for the same purpose).

 

 

The image i have used on my contents page of Matthew Mcfegan from up and coming Indie band 'Junction 23' is very similar to a photograph on the bbc website taken of one of the band members of 'The Law',; an Indie band whose debut album 'A measure of wealth' was released in September 2009 through their own record label 'Local Boy Records' (distributed by Universal via Absolute). Both photographs are taken against a wall at low angles to suggest that the man has power and authority. Both men are dressed in casual jeans and a jacket, suggesting their effortless and laid back approach to life, reinforcing the general 'indie' stereotypes of being cool and casual.